Master of Design in Visual Communication

My Design Philosophy

Good design is more than aesthetics — it’s about clarity, intention, and problem-solving. Whether I’m crafting a visual identity, designing a publication, or folding a light shade, I take a considered approach that balances precision with creativity.

I work with Adobe InDesign, Illustrator, and Photoshop — the tools of my trade, but I also love the fundamentals: paper, pens, and sketching.

I believe in breaking down complex ideas into their essential parts, understanding the story behind a project, and designing with purpose.

Attention to detail is at the heart of everything I create. A well-placed fold, a carefully chosen typeface, or a subtle shift in composition can transform a design. I enjoy the challenge of solving visual problems and finding elegant, effective solutions that communicate with the audience.

Whether in print, digital, or sculptural form, each project is an opportunity to bring clarity and craftsmanship to the forefront. My work is about more than making something look good – it’s about making it work beautifully.